The New Explosion on the Internet … VIDEO
Anyone who has watched television or browsed the internet has had the enjoyment
of experiencing the progression of the use of Flash video on websites and internet commercials.
Businesses that know how to
set themselves apart from the competition understand the value of integrating video into their sites. Some provide
straight video clips and others integrate video to create an engaging media rich experience viewers will remember
80% more than a website with text and images.
What is driving this new trend?
Internet Video advertising delivers. Using video in internet advertising delivers business results that are greater
in magnitude than any other form of internet advertising.
Broadband use is exploding. In a recent Pew Internet and American Life study it was found that that more than half
of American adults use broadband at home or the office. The cost for broadband service keep plummeting, driving
the trend further.
Flash helps you get video on the web. Flash MX Professional by Adobe out of the box provides a complete feature
set for integrating video onto websites. It also improves playback performance and offers progressive downloading
of video.
Streaming video and music accessed through the Internet and mobile devices will generate $27 billion in revenue
by 2011, according to an Insight Research report.
Apple teamed with ABC to offer on-demand TV shows in its iTunes Music Store last year. Other networks have been
quick to follow with their own services.
The Wharton School of Business showed that video boosts comprehension and retention by 50% over a live presentation.
Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times
as many people prefer a video to printed information. Some studies suggest that as many as 94% of video direct-marketing
recipients will pass their copy along to another viewer.
All of this information paints the picture that marketing that integrates video isn't just for large companies
with huge budgets. With new technologies being created each month, it allows both video production and fulfillment
more affordable. Now businesses from a local retail shop, to larger established businesses are finding that even
small video campaigns reap big rewards and maintain a small budget.
View Demo Reel Here
