Pacifica Marketing Group
Internet Marketing and Promotion Services

 How to Cut Marketing Costs
without Endangering Business Growth

--- HERE ARE THE FACTS ---

The R.H.Donnelley Co., printer of yellow page phone books for 600 areas in the U.S., filed for bankruptcy Thursday May 29th, 2009. Most newspapers are in serious financial condition ( LA Times, NY Times, Chicago Tribune and others) Magazines are raising their prices tremendously etc. etc. So what's the good news?

Imagine saving HALF of your advertising dollars
and getting a higher return on each dollar spent.


Why SEO is Important

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is essential because: ... Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site's trust.
What Is Search Engine Optimization And Why Is It Important
Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

What is SEO?
Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

Why is SEO important?
In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
Search Engine Optimization is essential because:
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Why Pacifica Marketing Group?

Newspaper and Yellow Page readership continues to decline, while the cost to run ads is increasing.
With traditional advertising in today’s highly competitive market proving to be insufficient in helping small businesses grow, it's good to put your confidence in an Internet company that's been around since 1998.

Why advertise in a declining market? 
Why spend more money to reach fewer people?

Both Great questions... The Answer?

Geo-Targeting

By utilizing a unique process known as geo-targeting, the physical location of a persons web search is determined, and then specific content is delivered to them based on the nature of their inquiry. Simply put, geo-targeting enables local businesses to be matched with local searches.

Location, Location, Location!

We all know the old saying, “What are the 3 most important factors in buying real estate?”
“Location, Location, Location!”

Think of the Internet as the real estate of the 21st century.

Google and other search engines guide people through billions of websites, message boards, and blogs to deliver the most relevant information matching search criteria. AdzZoo creates a complete online campaign for each business to drive online traffic to your door.

Location also applies to advertising on popular web sites. As we all know, effective advertising is done through ad campaigns. Promotion of your business name and message on some of the highest trafficked web sites in the world creates a branding effect within your local community that is crucial for your business.

How do we do it?

1. Optimized Website: Designed for searches and online exposure.

2. Geo-Targeted Search Engine Results: Enables local businesses to be matched with local searches.

3. Google & Yahoo Maps: Put your business on the map!

4. Push out to Ad Network: Your geo-targeted ad on high traffic websites like CNN, Food Network, Facebook, and thousands of others.

5. Monitor Campaign for Optimization: Monitor and fine tune campaign for optimum online exposure.

  

 

Local Search Engine Optimization 

Pricing as of 11/18/2016 Proprietary and Confidential 

 

Starter 

2010

Basic 

2020

Intermediate 

2030

Standard 

2040

Keywords

5

10

20

30

Reporting and Software

Detailed Reporting  

ü  

ü  

ü  

ü  

Keyword Finder  

ü  

ü  

ü  

ü  

Keyword Mapper  

ü  

ü  

ü  

ü  

Phone Tracking  

$10 Credit 

$10 Credit 

$10 Credit 

$10 Credit 

Onsite (One-time)

Onsite report & implementation*  

10 

20 

30 

Conversion Optimization Report  

ü  

ü  

ü  

ü  

Title, Description, Density  

ü  

ü  

ü  

ü  

Index Check  

ü  

ü  

ü  

ü  

Google Search Console  

ü  

ü  

ü  

ü  

Google Analytics Check  

ü  

ü  

ü  

ü  

Backlink Anchor Text Screen  

ü  

ü  

ü  

ü  

Schema.org Check  

ü  

ü  

ü  

ü  

Canonicalization Check  

ü  

ü  

ü  

ü  

404 Error Check  

ü  

ü  

ü  

ü  

Robots.txt & Sitemap Review  

ü  

ü  

ü  

ü  

Setup Phone Tracking  

ü  

ü  

ü  

ü  

Portal Web to Lead Setup  

ü  

ü  

ü  

ü  

Website Copy Edits  

1 page 

3 pages 

7 pages 

9 pages 

Local Listings

Google My Business  

ü  

ü  

ü  

ü  

Yext PowerListing (50+ Listings) including Facebook, Yelp, and FourSquare  

ü  

ü  

ü  

ü  

Review Monitoring  

ü  

ü  

ü  

ü  

Offer Distribution  

ü  

ü  

ü  

ü  

Content (recurring)

Keywords

5

10

20

30

Onsite Blog 

Articles  

Visual Asset for Onsite Blog 

Featured News 

Syndication (recurring)

Post Blog on Client Website 

Article Syndication  

Featured News Placement +  

Twitter sharing on category accounts  

12 

27 

Visual Asset Placement on Blog  

 

Search Engine Optimization

 

 

 

 

 

Basic 

3020 

Intermediate 

3030 

Standard 

3040 

Advanced 

3050 

Professional 

3060 

Premier  

3070 

Keywords

10

20

30

50

75

100

Reporting and Software

 

Detailed Reporting  

ü  

ü  

ü  

ü  

ü  

ü  

Keyword Finder  

ü  

ü  

ü  

ü  

ü  

ü  

Keyword Mapper  

ü  

ü  

ü  

ü  

ü  

ü  

Phone Tracking  

Optional 

Optional 

Optional 

Optional 

Optional 

Optional 

Onsite (One-time)

 

Onsite report & implementation*  

10 

20 

30 

40 

40 

40 

Conversion Optimization Report  

ü  

ü  

ü  

ü  

ü  

ü  

Title, Description, Density  

ü  

ü  

ü  

ü  

ü  

ü  

Index Check  

ü  

ü  

ü  

ü  

ü  

ü  

Google Search Console  

ü  

ü  

ü  

ü  

ü  

ü  

Google Analytics Check  

ü  

ü  

ü  

ü  

ü  

ü  

Backlink Anchor Text Screen  

ü  

ü  

ü  

ü  

ü  

ü  

Schema.org Check  

ü  

ü  

ü  

ü  

ü  

ü  

Canonicalization Check  

ü  

ü  

ü  

ü  

ü  

ü  

404 Error Check  

ü  

ü  

ü  

ü  

ü  

ü  

Robots.txt & Sitemap Review  

ü  

ü  

ü  

ü  

ü  

ü  

Setup Phone Tracking  

ü  

ü  

ü  

ü  

ü  

ü  

Portal Web to Lead Setup  

ü  

ü  

ü  

ü  

ü  

ü  

Website Copy Edits  

3 pages 

7 pages 

9 pages 

12 pages 

15 pages 

20 pages 

Content (recurring)

 

Onsite Blog 

Articles  

10 

11 

12 

13 

Visual Asset for Onsite Blog  

 

Featured News +  

 

Buzz Graphic (Infographic & Onsite Blog Post)  

 

 

4  

Keywords

10

20

30

50

75

100

Post Blog on Client Website 

Article Syndication  

10 

11 

12 

13 

Featured News Placement+  

 

Twitter sharing on category accounts  

12 

18 

30 

33 

36 

39 

Visual Asset Placement on Blog  

 

Extras

 

 

 

 

 

 

 

 

 

 

 

 

 



 

Search Engine Optimization + News

 

 

SEO Jr News 

3014

Starter – News 

3012 

Basic – News
3022

Intermediate - News 

3032

Keywords

n/a

5

10

20

Reporting and Software

Detailed Reporting  

ü  

ü  

ü  

ü  

Keyword Finder  

ü  

ü  

ü  

ü  

Keyword Mapper  

ü  

ü  

ü  

ü  

Phone Tracking  

Optional 

Optional 

Optional 

Optional 

Onsite (One-time)

Onsite report & implementation 

 

10 

20 

Conversion Optimization Report  

 

ü  

ü 

ü  

Title, Description, Density  

 

ü  

ü 

ü  

Index Check  

 

ü  

ü 

ü  

Google Webmaster Tools  

 

ü  

ü 

ü  

Google Analytics Check  

 

ü  

ü 

ü  

Canonicalization Check  

 

ü  

ü 

ü  

404 Error Check  

 

ü  

ü 

ü  

Robots.txt & Sitemap Review  

 

ü  

ü 

ü  

Setup Phone Tracking  

 

ü  

ü 

ü  

Portal Web to Lead Setup  

 

ü  

ü 

ü  

Website Copy Edits  

 

1 pages 

3 pages 

7 pages 

Schema.org Check  

 

ü  

ü 

ü  

Content (recurring)

Onsite Blog 

 

 

Articles  

 

 

Visual Asset for Onsite Blog  

 

 

Featured News +  

Syndication (recurring)

Post Blog on Client Website 

 

Article Syndication  

 

Keywords

n/a

5

10

20

 

Featured News Placement+  

 

Twitter sharing on category accounts  

12 

 

Visual Asset Placement on Blog  

2  

 

 

 

 



 

Pay Per Click Management

 

 

 

 

 

 

Starter 

1004

Grow 

1010

Basic 

1003

Pro 

1002

Pro Plus 

1020

Advanced 

1001

Premier 

1000

Monthly Media Budget

Up to
$1000

Up to
$2500

Up to
$5,000

Up to
$10,000

Up to
$17,500

Up to
$25,000

Up to
$50,000

Reporting and Software

Setup  

ü  

ü  

ü  

ü  

ü  

ü  

ü  

Ongoing Campaign Management  

ü  

ü  

ü  

ü  

ü  

ü  

ü  

Ad Platforms Supported  

Google OR Facebook 

Google and Facebook** 

Google, Bing Ads, Facebook** 

Keyword AdGroups  

10 

20 

25 

50 

75 

100 

Unlimited 

Retargeting  

ü  

ü  

ü  

ü  

ü  

ü  

ü  

Mobile Ad Campaign  

ü  

ü  

ü  

ü  

ü  

ü  

ü  

Contextual Display Advertising  

Text &
Display* 

Text & Display* 

Text &
Display* 

Text &
Display* 

Text &
Display* 

Text &
Display* 

Text &
Display* 

Campaign Goals (select one)

Maximize Clicks  

ü  

ü  

ü  

ü  

ü  

ü  

ü  

Cost Per Conversion
(Lead / Phone)  

ü  

ü  

ü  

ü  

ü  

ü  

ü  

Maximize Return on Ad Spend  

 

ü 

ü  

ü  

ü  

Reporting & Customer Service

Pre-sales Support  

ROI
Calculator 

ROI
Calculator 

ROI
Calculator 

Analyst
Created Model 

Analyst
Created Model 

Analyst
Created Model 

Analyst 

Created Model 

Account Review Meetings  

Email Report 

Email Report 

Email Report 

Monthly Phone Call 

Monthly
Phone Call 

Weekly
Phone Call 

Weekly
Phone Call 

Narrative & Custom Reporting If needed 

No 

No 

No 

Extra Fee 

Extra Fee 

Extra Fee 

Extra Fee 

Detailed Reporting  

ü  

ü  

ü  

ü  

ü  

ü  

ü  

 

 

 

 

 

 

 

 

Local Package - Ask For Quote - Recommended for Small Businesses
Business Listing on Google's First Page - Guaranteed

National Package - Ask For Quote - Recommended for National Chains
Business Listing on Google's First Page - Guaranteed

 

Ask Us How We Can Optimize Your
Business and Rank You On Google Toda
y....

619 887-5443

 

Local Ad Link

 

video production san diegoThe New Explosion on the Internet … VIDEO

Anyone who has watched television or browsed the internet has had the enjoyment of experiencing the progression of the use of Flash video on websites and internet commercials.

Internet Video advertising delivers. Using video in internet advertising delivers business results that are greater in magnitude than any other form of internet advertising.

Streaming video and music accessed through the Internet and mobile devices will generate $27 billion in revenue by 2011, according to an Insight Research report.

All of this information paints the picture that marketing that integrates video isn't just for large companies with huge budgets. With new technologies being created each month, it allows both video production and fulfillment more affordable. Now businesses from a local retail shop, to larger established businesses are finding that even small video campaigns reap big rewards and maintain a small budget.

Video Submission Services
Video Sharing websites were launched to enable internet users to share their video clips with others. Most of Video Sharing websites are free and they do not charge any fee for uploading your videos. Video Sharing websites let its users to share their video with public or make them private. They generate lot of traffic and they can also help in your SEO campaign.

Very few people realize this and they put their videos on youtube or other Video Sharing websites without optimizing the content. If optimized, these videos not only bring you good traffic but also help you gain top ranking in search engines. Most of the time Google search includes a link to youtube videos.

Submission of videos in Video Sharing websites like YouTube, Yahoo Video and MSN Videos etc. can appeal to a wide range of online community and drive them to your web page. Videos help to pre-sell your products and services. This is the one of the most influential form of online marketing today.

Video distribution increase visibility of your website and build incoming one way links as well as provide you direct targeted traffic from these websites. If you want to distribute videos to the video submission websites, Soft Solutions can help you not only posting your videos to these websites but also optimize them keeping in mind the seo needs. Starting from the registration process till the submission of videos, every thing is done by our team manually.

Features:

Manual video submission.
SEO optimization of your video.
HTML Tags, Title, description optimized according to your niche.
Proper submission according to guidelines of Video Sharing sites.
Account creation, registration and confirmation processes are done by us.
Detailed Submission report is also sent after submission is completed.

Video Submission Packages
Video Submission to 20 Sites - Price $65 
Video Submission to 50 Sites - Price $95 


View Demo Reel Here